Tactical
Strategic
Competitive Research
Audience Description
Demand / Gap Analysis
Candidate Segmentation
Addressable Market Sizing
Reqs. & Titles
Testing & Scoring Goals
Program Positioning
Market
Awareness
Audience Analysis
Employer Demand Analysis
Partner Demand Analysis
Competitive Differentiation Strategy
Environmental Scan
Credential Value Proposition
Market Needs Analysis
Industry Awareness
Job Role Awareness
Business Drivers
Funding Model / Pricing
Stage Gate Checklists
Risk & Issue Management
Vendor Management
Tech Stack Integration Management
Decision Log
Process & Template Library
Program Budget & Cost Model
Program
Governance
Decision Rights & RACI
Governance Structure & Cadence
Tech Stack Architecture
Policy Framework
Continuous Improvement Loop
Program Review Workshop
Accreditation Strategy
Track Map / Plan
Monitor Release Schedule
Align SME Resources
Pricing Execution & Vouchers
Track
Planning
SME/Partner Interviews
Audience Surveys
Internal Input
Trend Analysis
Product Lifecycle Awareness
Training-Certification Alignment
Candidate Profile
SME Interviews
Retirement / Revision Strategy
Recertification Plan
Identified Legal Policies
Exam
Planning
Assessment Methodology
Psychometrician Engagement
Delivery Vendor Selection
Item Banking Platform Selection
Credentialing Architecture / Platform
Compliance & Accessibility
SME Recruitment & Onboarding
NDA & Agreement Tracking
Conflict of Interest Management
SME Performance Evaluation
SME Appreciation & Retention
Workshop Facilitation
SME Progam
Management
SME Pool Strategy
SME Value Proposition
SME Training Design
Certification SME Advisory Board
Item Banking Platform Management
Job Task Analysis (JTA)
Exam Blueprints
Item Writing
Assessment Translation & Localization
Beta Testing & Analysis
Standard Setting
Forms and Scoring
Exam Delivery
Exam Security Management
Exam Design &
Development
Item Format Strategy
Passing Score Philosophy
Item Bank Architecture
Monitor Customer Feedback
Monitor Track Performance
Item Performance Data
Pass Rate & Score Distribution
Candidate Demographics
Candidate Satisfaction Data
Psychometric Health Review
In-Service Analysis
Insights &
Analytics
Identify Add-on Tracks
Determine Marketing Needs
Product / Cur. Lifecycle Monitoring
Analytics Architecture
Program KPI Framework
ROI Modeling
Datasheets
Delivery Platform Updates
Presentations / Web Events
Community Updates
Segmented Emails
Branded UI Updates
Partner Channel Comms
FAQ & Call Deflection
Credentialed Professional Registry
External
Comms
Identify Audiences
Product Positioning
Marketing Coordination
Employer Adoption Strategy
Demand Generation Strategy
Instructor Reference Guides
Internal Presentations
Internal Release Announcements
Internal Site Updates
Training Partners / ATC Enablement
Internal
Comms
Project Justification / Approval
Build Key Contacts
Executive Steering & OKRs
CS & Fulfillment Readiness
Measurement & Feedback
Delivery Readiness
Sales Readiness
Candidate Experience Audit
Digital Badge Readiness
Credentialing Platform Readiness
Delivery & Badging Platform Management
Exam Launch Checklist
Readiness /
GTM
Candidate Journey Design
Recertification Experience
Help Desk & Ticket Management
ADA / Accommodation Request Processing
Disputes & Appeals Management
Exam Incident Management
Cheating & Misconduct Investigations
Refund & Reschedule Management
Badge & Certificate Issuance Support
Eligibility & Prerequisites Support
Credentialing Applications Processing
Candidate
Support
Support Policy Design
Cheating Resolution Framework
ADA / Accessibility Policy
SLA Definition & Monitoring
Support Platform Selection
Escalation Framework
Support Analytics & Feedback Loop
Certified Team Compliance Tracking
Partner Program Tier Management
Partner Voucher Management
Partner Onboarding & Enablement
Partner Channel Comms
Partner NPS & Satisfaction Monitoring
RPCI & Deal Impact Tracking
Partner /
Channel
Partner Value Proposition
Partner Program Architecture
Channel Adoption & Incentive Strategy
Partner Skill Requirements by Role
Partner ROI Framework
Partner Demand Generation Strategy
Application Completion Monitoring
Candidate Onboarding Comms
Behavioral Trigger Messaging
Study Support & Prep
Post-Exam Follow-Up
Multi-Channel Outreach
Renewal & Recertification Nudges
Candidate
Engagement
Candidate Engagement Strategy
Engagement Platform Selection
Personalization Framework
Post-Certification Community Strategy